Legendz

Functional Food United was launching a new brand of carbonated drinks for young gamers wanting healthier refreshment. At the time, the gaming drinks category was flooded with sugar-, caffeine-, and taurine-loaded drinks. We were tasked with creating everything from the brand concept and product design to the go-to-market strategy. It resulted in Legendz, a brand that not only pays homage to the gaming universe but connects with it, too.