In the mid-1980s, inspired by functional drinks from East Asia, Dietrich Mateschitz founded Red Bull and introduced a groundbreaking product to the world. Launched in Austria on April 1, 1987, Red Bull didn’t just create an energy drink—it sparked a global phenomenon, blending innovation with extreme...

In the mid-1980s, inspired by functional drinks from East Asia, Dietrich Mateschitz founded Red Bull and introduced a groundbreaking product to the world. Launched in Austria on April 1, 1987, Red Bull didn’t just create an energy drink—it sparked a global phenomenon, blending innovation with extreme...